I understand that Target Stores Inc. has entered into a marketing agreement with some chi-chi Beverly Hills designer. For the first time, Target is allowing its logo (the ubiquitous red bull's-eye) to be put on merchandise not sold in Target stores. You know, on jeans, purses, jewelry, and other accessories. And yes, the collection is called "Target Couture" . . . and yes, it's pronounced "tar-zhay."
So rich and silly people like Paris Hilton are paying lots of money (the purses are going for several hundred dollars each) to promote the logo of a store in which they would not be caught dead shopping. A little frivolity in the world is not a bad thing, but frivolousness is quite another thing altogether.
Isnt it wonderful that the 19th century can still be relevant to the 21st? P. T. Barnum was right about two things: (1) no one ever went broke underestimating the intelligence of the American public; (2) there is a sucker born every minute.
Phineas Taylor, I salute your wisdom!
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