I don't know about you, but I find the Burger King "King" with the oversized head creepy. However, I have to admit that ever since the ad agency handling Burger King's account dug him up, the "King" has on occasion provided some very clever commercial fodder, indeed.
My own all-time favorite so far is the one from a few years ago, wherein the King and Darth Vader were standing nose-to-nose, and the only sound was Vader's breathing. What cemented its place in the firmament for me was when a very dear friend suggested it reminded him of the old Saturday Night Live sketch "Quien Es Mas Macho? Fernando Lamas, o Ricardo Montalban?"
There have been any number of lame ads since, but one of the current ones is vying hard for a place in my "best of" list. The Burger King is seen breaking into a corporate headquarters building, stealing the secret recipe for the Egg McMuffin. What makes this ad so great is the voice-over, which says something to the effect that while the Burger King's breakfast sandwich may not be original, "it's only a buck." I snorted my hot tea through my nose, I was laughing so hard.
So, creepy as you are, I salute you, Burger King. Anyone or anything that can poke fun at its own self is not all bad. I just have to remember not to drink anything when a commercial comes on.
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